About Us

About Us

OUR MISSION

TO ENABLE PEOPLE AND BUSINESSES TO PERFORM AT THEIR HIGHEST POTENTIAL

 

 

OUR VISION

A WORLD WHERE BUSINESS EXCELLENCE MAKES POSSIBILITIES ACHIEVABLE

CORE VALUES

Trust

Our customers can trust our products because we act with integrity and do what is right.

Responsibility

We contribute to the local communities and care for our environment.

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Collaboration

We leverage our strength and capabilities across our organisation to earn our customer's respect and loyalty

Excellence

We strive for excellence in everything we do.

Customer Focus

We are passionate about our customers and consumers and embrace their priorities as our own.

Managing Director of SME (M) Sdn. Bhd.

Datin Bashirah binti Kamaludin is a high integrity and energetic business woman and leader, known of her ability to envision and create successful outcome. She is a person willingly to work extensively for better performance and productivity. Choose to be a highly competent business
Coach for sincerely giving hand to others.

Datin Bashirah binti Kamaludin has MORE THAN 10 years business experience of being founders, Executive Directors, and Board of Director of own and family joint venture companies of diversify businesses (Plantations, training and consultation, hospitality, manufacturing, property development and constructions, services, agro and agriculture).

Managing Director / Executive Director at:
  • Kemasik Holdings Sdn Bhd
  • Isoplus Corporation Sdn Bhd
  • Shi-Mellow Resources Sdn Bhd
  • Wajba Group Sdn Bhd
  • Smart Merchants Evolve (M) Sdn Bhd
Director at:
  • Ladang Kemasik- BPM Sdn Bhd
  • LKB Agro Sdn Bhd
  • Emiz Enterprise Sdn Bhd (forwarding agent)

 

Datin Bashirah Binti Kamaludin

 

She has MORE THAN 20 years experience in corporate companies from diversify divisions, with broad experience in corporate human resources (Employee Relations, Industrial Relations, Human Resources Development, Training, Performance Improve Plan, and Employee Assistant Program/ EAP).

Achieved high leadership position with an outstanding Multi Dimensional Marketing Company. She was the founder and initiator of EAP program for employees during her service with Telekom Malaysia Berhad. Appointed by Yayasan Telekom Malaysia as a person in charged for Overseas Scholarship Programme for Malaysian Students. She has also innovated new franchise business model for Entrepreneurs called Francais Modal Insan (FMI) and teenange development programme module Called ‘Remaja Santing’